The Fairways Golf Course uses Dynamic Pricing! Dynamic Pricing? What is it? By definition, dynamic means “constant change.” Rates will be adjusted – both higher and lower – in real-time, based on demand, availability and other changing factors (yes, even Mother Nature plays her role in this new strategy). While this may be new to the game of golf; airlines, hotels and even your favorite sports teams are utilizing this powerful new pricing strategy…with rates changing daily, in real-time, Dynamic Pricing gives you the chance to find the rate and time that works best for you.